EARI Beverage Group acquires Blossom Botanical Water Brand
EARI Beverage Group, Charlotte, N.Y., a diversified beverage and media group, announced the acquisition of the Blossom Botanical Water Brand.
Adding to the EARI Beverage Group portfolio, the acquisition of Blossom Botanical Water expands the footprint in the functional and craft beverage market segments. The Blossom brand aligns with EARI's strategy of identifying and acquiring brands in high-growth categories that have proven operating models and clear consumer acceptance, the company says. Blossom is credited with creating a new sub-category of plant-based waters using botanicals, it adds. The brand has distribution along the East Coast and Midwest and has generated roughly $4 million in gross sales since inception.