For the U.S. wine category, rebounding has been nuanced as it looks to rebound from 2020 dollar sales losses, while keeping the category relevant and exciting through emerging styles, formats and usage, experts note.
Mintel’s “U.S. Wine Market Report 2021” notes that, despite on-premise closures that shook the wine market in 2020, circumstances surrounding the COVID-19 pandemic allowed the category to further solidify its place in at-home casual and relaxing occasions, which helped close the gap between wine and beer purchases for off-premise consumption.