While the impact of the pandemic is forcing the overall beverage market to adjust, experts note that the tea and ready-to-drink (RTD) tea category already have begun recalibrating.
Chicago-based Mintel’s “US Tea and RTD Tea Market Report 2021,” notes that as bagged/loose leaf teas, single cup and instant teas’ sales growth began to shrink back in 2021, the RTD and refrigerated segment began to pick up steam.