As the juice and juice drinks category sees increasing competition from emerging beverage categories, beverage-makers are looking to reimage this classic category.
“The overall juice market has continued to struggle in recent years on account of changing consumer preferences,” said Dmitry Diment, senior analyst at New York-based IBISWorld, in Beverage Industry’s January 2022 eMagazine. “Americans have increasingly moved toward healthier consumption patterns, which has hurt traditional drinks high in calories, sugar and additives. Still, as companies have sought to introduce healthier options and the rise in spending since the outset of the pandemic, overall juice production revenue rose 0.1% in 2020 and is projected to rise 0.4% in 2021.”