As consumers have come to navigate pandemic life and the “new normal,” something that hasn’t changed is how much they need their energy drinks. From remote to in-person work and classes, experts note that consumers’ need for a boost of energy has only increased.
Caleb Bryant, associate director of food and drink at Chicago-based Mintel, noted in Beverage Industry’s August 2021 eMagazine that, despite the pandemic, consumers still are relying on energy drinks.