New role created to further accelerate the brand's growth trajectory
Toronto, Canada-based BioSteel Sports Nutrition Inc. announced the appointment of Bruce Jacobson as President of BioSteel, who, together with Co-Founders John Celenza and Michael Cammalleri, will be responsible for accelerating the growth of BioSteel into a top-4 sports hydration company.
Jacobson joins BioSteel with a wealth of experience from the beverage industry, the company notes. Having served in several senior leadership roles, he is an experienced brand builder and business strategist who has led organizations to best-in-class growth, it says.