Innovation comes with category shift towards cold, flavored coffee
Plant-based beverage brand, Califia Farms, Los Angeles, announced its new product launch formulated for cold coffee beverages: Iced Café Mixers.
Available in Vanilla Sweet Crème and Caramel Crème, Iced Café Mixers represent a major innovation breakthrough for the creamer category, which, until now, has developed products exclusively for hot coffee, the company says. With cold coffee beverage sales on the rise, driven by a younger consumer segment that favors cold, flavorful coffee drinks, Iced Café Mixers offer the perfect way to achieve an indulgent, café-quality, iced coffee at home, it adds.