When it comes to health and wellness, consumers are at no loss for motivators. With the onset of the pandemic, consumers found a new motivator to prioritize their health as well as the ingredients that support those healthy goals.
“Consumers are more interested than ever before in products with clean labels because they signify a product that will not only enhance their health but is also better for the planet,” says Alice Lee, technical marketing manager for GNT USA LLC, Tarrytown, N.Y. “Clean and mindful eating became especially important during the pandemic because it was a way for consumers to eat foods that were more natural and nutritious. The popularity of clean labels will continue to grow in the years to come as consumers place a greater priority on products that contain recognizable ingredients that are processed simply using familiar methods that they would use in their own kitchens.”