Regarded as one of the greatest and most influential basketball players of all time, Julius Erving, aka Dr. J, is quoted for having said: “If you don’t do what’s best for your body, you’re the one who comes up on the short end.” While the quest to stay healthy has consumers embracing foods and beverages that help them avoid coming up “short,” experts note that plant-based waters’ various benefits have been drivers of the category’s proliferation.
Consumers might choose more than one plant water for a variety of tastes and benefits, notes Sally Lyons Wyatt, executive vice president and practice leader at Chicago-based Information Resources Inc. (IRI).