Bev partners with wayOUT and TikTok's ‘The Old Gays’ to ‘Serve Pride’ this summer
The canned wine company unveils ad campaign with a surprise cameo from new Bev investor Halle Berry
Bev, Los Angeles, announced the launch of its Serving Pride campaign in benefit of wayOUT, a non-profit organization seeking to empower LGBTQ+ people to feel safe being who they really are.
The campaign, which includes new product innovation, out-of-home advertising, a social campaign and Los Angeles-based activations, kicked off with the launch of limited-edition Bev Pride, a white wine spritz, with 10% of the proceeds to be donated to wayOUT, the company says. The launch coincides with Bev announcing Academy Award-winning actor and director Halle Berry, who makes a cameo in the campaign video, as its newest investor.