Many incentives and purposes challenge the beverage industry production and distribution facilities. High frequency changes and resulting costs are caused by a variety of factors and sources. However, in a high volume consumer product like beverages, the main objective is to satisfy the consumer at almost any cost.
Using the supply chain as the pathway that requires comprehensive coordination can provide an example of why such an approach is necessary. As a start, the processing of a product in any segment historically has been based on what the customer wants and will buy. Projections often are inaccurate and can be costly to operations. But how important is the manufacturing and marketing interface?