Monster Energy continues its innovation agenda with longer brew time, ready-to-drink cold-brew coffee
Corona, Calif.-based Monster Energy Corp. announced the launch of its newest Monster Energy Java innovation: Cold Brew. Infused with nitrous oxide to give a rich and creamy mouthfeel, Java Monster Cold Brew is available in two bold new flavors: Latte and Sweet Black, it adds.
“Entering the market with this convenient and great tasting coffee [plus] energy, Java Monster Cold Brew is a unity of opposites — bold yet subtly sweet, powerful yet refined,” the company said in a statement. “Monster’s nitro cold brew has a full-bodied flavor without the acidic bite of traditional iced coffee, owing its sweetness to the nitrous (N2) bubbles that add that special taste.”