Beverage Marketing Corporation (BMC) and Beverage Industry welcomed beverage professionals to the in-person return of The Beverage Forum. Taking place April 28-29, the conference was hosted at the Swissotel Chicago.
Welcoming everyone back, Michael Bellas, chairman and chief executive officer for BMC, presented his opening address “The Wellness and Functional Future: How a Dynamic Beverage Category is Poised to Meet Consumer Needs.”