Absolut, Rami Malek bring cocktails to life in new campaign
Campaign shows power of mixing different people, perspectives and cocktails
“Mr. Robot” and “Bohemian Rhapsody” actor Rami Malek has partnered with Absolut, a brand of Pernod Ricard USA, New York, in what is set to be their biggest ongoing campaign yet. The campaign, called The World of Absolut Cocktails, will launch this summer with an introduction from Malek.
The multi-year project is designed to inspire people who are open-minded, optimistic, and driven by curiosity … to come together to mix ideas and, of course, drinks, the company says. And, of course, campaign participants must be 21-plus and enjoy the beverages respectfully and responsibly, it adds.