IFT FIRST: Annual Event and Expo returns to Chicago
Tradeshow adds new in-person, virtual experiences
The Institute of Food Technologists (IFT), Chicago, announced its annual event will return both in-person and online with a new and improved lineup of content and programming. IFT FIRST: Annual Event & Expo, whose updated brand is an acronym for Food Improved by Research, Science and Technology, will take place July 10-13 at McCormick Place in Chicago. It will bring together the science of food community to solve food-centric challenges and spark innovation to benefit the global population for years to come. More than 18,000 people are expected to attend the in-person event, along with nearly 2,000 expo booths.
The theme of this year’s event ― Hacking the Food Supply: Can We Synthesize a More Sustainable Future? ― will explore potential promises and pitfalls in hacking the future of food. IFT FIRST’s programming will center on how the following areas of the global food system contribute to a more sustainable future: novel technology and innovation, sustainability, heath and nutrition, food safety, and consumer insights and education.