Light beer brand announces partnership with NGLCC to support local LGBTQ+ businesses
Bud Light announced a new partnership with the National LGBT Chamber of Commerce (NGLCC), the exclusive certifying body of LGBT-owned businesses. As the country continues to reopen, Bud Light will support and use its reach to amplify LGBTQ+ businesses, showing the important role they play in local communities every day.
“When we first brought Bud Light into the market in 1982, we set out to introduce a beer that would not only disrupt the beer category but was brewed for everyone,” said Alissa Heinerscheid, vice president of marketing for Bud Light Blue, in a statement. “We’re excited to continue supporting the LGBTQ+ community – this year in the form of a new partnership with the NGLCC which will help promote LGBTQ+ businesses across the country that bring people together.”