Primarily known for her work in country music, iconic singer-songwriter, actress, philanthropist and businesswoman Dolly Parton is quoted for having said: “Adjusting to the passage of time is a key to success and to life; just being able to roll with the punches.” While the impact of the pandemic is forcing the overall beverage market to “adjust,” experts note that the tea and ready-to-drink (RTD) tea category already have begun recalibrating.
Similar to other food and beverage categories, tea and RTD tea have been hit by inflation, price increases and supply chain constraints that have reduced unit sales within multi-outlets, notes Sally Lyons Wyatt, executive vice president at Information Resources Inc. (IRI), Chicago.