For the past few years, consumers have been increasingly focused on personal health, driving the purchase of health-and-wellness beverages, according to Innova Market Insights, the Netherlands. The pandemic continues to bolster this interest; however, the health of the planet is becoming even more important for many consumers, according to Innova’s recent list of the Top 10 trends for 2022. As a result, transparency, sustainable ingredients, and specifically plant-based ingredients are in demand.
“When asked what reasons consumers have for considering plant-based alternatives, they tell us they consider it healthier and better for the planet,” the Innova report states.