In the 1970s hit “Everything Old is New Again,” Peter Allen sings “Dreams can come true again, when everything old is new again.” Thanks to innovators in the non-alcohol beer space, entrepreneurs are showing how dedication and creativity have helped make this segment “new again.” Among those driving interest in alcohol-free beer is Stratford, Conn.-based Athletic Brewing Co.
Bill Shufelt, Athletic Brewing co-founder and CEO, notes that as new players and veteran brands have expanded their non-alcohol (NA) offerings, the beer segment has experienced massive growth. Growth that Shufelt prognosticates will only continue to disrupt the market ― in a good way.