Pepsi, Billboard and MRC Live & Alternative embrace NFT experience
“Winners’ Club” NFT Collection helps consumers engage with live entertainment
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announced an innovative second screen NFT experience in partnership with Billboard and MRC Live & Alternative to provide a new way for consumers to engage with live entertainment. The Pepsi Mic Drop x Billboard Music Awards “Winners’ Club” NFT Collection, available through the Billboard ChartStars platform, is a limited-edition digital collectible collection created for the “2022 Billboard Music Awards” (BBMAs), which gives fans the opportunity to claim NFTs in real-time as awards are announced throughout the show.
Additionally, the telecast will feature a brand-new “Pepsi Mic Drop Moment” honoring one artist or group that has earned unique success on the Billboard Hot 100, continuing the Pepsi brand’s legacy in working with and supporting musicians.