U.S. fine wine importer Taub Family Selections and Italian winery Cantina Puiatti announced a brand redesign, including a new logo and fresh packaging for three of their focus offerings: Sauvignon Blanc Friuli DOC, Ribolla Gialla Venezia-Giulia IGP, and Pinot Grigio Friuli DOC.
Puiatti was founded in 1967 by Vittorio Puiatti in the northeastern corner of Italy’s Friuli region. Vittorio was a pioneer of modern winemaking methods and sought to highlight Friuli’s indigenous and international grape varieties by emphasizing their purity; this meant no oak, no over-ripening, no maceration, no inoculation and no oxidation, according to the company. This approach in limiting intervention results in complex wines, which showcase variety, typicity and purity, it notes.