Considered one of the most important modernist 20th-century authors and a pioneer in the use of stream of consciousness as a narrative device, Virginia Woolf, in her essay “A Room of One’s Own,” wrote: “One cannot think well, love well, sleep well, if one has not dined well.” Today, with the growing consumer demand for sustainable offerings and simple, real ingredients, experts note that this “stream of consciousness” is boosting overall consumer interest in nuts, grains and other plant-based ingredients.
“The push for nutritious ingredients and sustainability created a demand for the ‘better-for-us’ trend,” says Loretta Kelly, director of strategic marketing for the global ingredients division at Blue Diamond, Sacramento.