As a parent of children who still have not fully accepted that when I’m on the phone it’s not the time to ask me where their crayons are or tell me how big the quetzalcoatlus is, I have found myself relying more and more on text messages to catch up with people. For reasons more complicated than needy children, brand owners also are finding that SMS is how they can connect with consumers as shopping habits have evolved.
Earlier this year, Attentive released a report that surveyed more than 5,000 responses. In that report, it showed that consumers increasingly are opting in to receive text messages from brands with 81% subscribing to at least one brand through SMS.