Coca-Cola Creations unveils newest beverage: Coca-Cola Zero Sugar Byte
Limited-edition soft drink born in metaverse
Earlier this year, Coca-Cola Starlight offered fans a taste of outer space. Now, the second Coca‑Cola Creations offering presents the first-ever Coca-Cola flavor born in the metaverse. Coca-Cola Zero Sugar Byte will bring the flavor of pixels to life in a limited-edition beverage that transcends the digital and physical worlds.
“For our second expression from Coca-Cola Creations, we wanted to create an innovative taste inspired by the playfulness of pixels, rooted in the experiences that gaming makes possible, said Oana Vlad, senior director of global strategy for The Coca-Cola Co., in a statement. “Just as pixels power digital connection, Coca-Cola Zero Sugar Byte brings people together to share moments of Real Magic.”