Diageo plc, London, announced it has acquired 21Seeds, a rapidly growing flavored tequila infused with the juice of real fruits. The brand is available in three varieties: Valencia Orange, Grapefruit Hibiscus and Cucumber Jalapeño.
21Seeds was founded in 2019 by three female entrepreneurs whose vision was to create great-tasting, smooth spirits with light touch flavor that are easy to mix and enjoy, it says. The founders ― Kat Hantas, Nicole Emanuel and Sarika Singh, who have also been operating the business ― will continue to actively work on 21Seeds, collaborating closely with the Diageo North America team and helping to build further on the brand’s success.