In the Paul McCartney and John Lennon-penned song “Drive my car,” the refrain of the 1965 song proclaims, “Baby, you can drive my car, Yes, I’m gonna be a star, Baby, you can drive my car, And maybe I’ll love you… beep, beep.” In the fast-paced and ever-changing consumer packaged goods (CPG) world, beverage distributors appreciate the “starring roles” that are “driving” the success of direct-store delivery (DSD) handheld technology from the warehouse to retail.
Moving a burgeoning amount of SKUs from point A to point B has only gotten more complicated, but DSD software and hardware solutions ― and the data accuracy they provide ― not only increases product traceability and sales, but provides on-demand simplicity and better customer service.