When interviewed by the Daily Mail UK in 2012, Giorgio Armani, acclaimed fashion designer and credited pioneer of red carpet fashion, said: “My work today is perceived as being classic, but when I first started out, it was a break from the norm. Since then, I have continued to reinvent myself. I don't change my style, but I allow it to evolve.” Whereas today’s big mover in the protein-fortified beverage space is plant-based products, experts note that as consumer tastes and formulations have evolved, the marketplace has undergone tremendous shifts in the past decade.
A decade ago, as brands were experimenting with first generation plant-based milk alternatives built around soy protein, category pioneers were plagued with significant flavor challenges, notes Mark Fahlin, business development at Minneapolis-based Cargill.