New innovation is reminiscent of the '90s slushy flavors
Chicago-based Mike’s Hard Lemonade announced the launch of its Mike's Hard Freeze. In response to fans' love for nostalgic flavors, Mike's Hard Freeze brings back the '90s, with a throwback of slushy flavors, the company says.
“New Mike's Hard Freeze delivers all the flavor without the brain freeze,” said John Shea, chief marketing officer of Mike's Hard Lemonade Co, in a statement. “Mike's Hard Freeze was inspired by '90s nostalgia with throwback flavors, colors and packaging. As a first for Mike's Hard Lemonade, we crafted four refreshing, delicious and sessionable flavors to create a taste experience that brings back that 90's nostalgia.”