In the 2009 song “I Gotta Feeling,” the Black Eyed Peas sing “Tonight’s the night, let’s live it up, I got my money, let’s spend it up.” Consumers are taking these words to heart by frequenting on-premise outlets following limited visitation throughout the past two-plus years due to the pandemic.
In March, Chicago-based Provi, a B2B ecommerce marketplace for the beverage alcohol industry, released its “2021 Year in Review” report. In the report, the company found that for the 12 months ending December 2021, the on-premise channel saw year-over-year sales increase 3.5 times.