As non-fungible tokens (NFTs) command ever-higher sums, “with some NFTs going for over $60 million,” beverage brands also are increasingly playing in the NFT space, according to London-based IWSR Drinks Market Analysis’ “The emergence of alcohol-branded NFTs.”
Despite consumer education remaining relatively low, “brands are steadily entering the market; the likes of Prada, Gucci, D&G and McDonald’s all want in, drawn by NFTs’ edgy image and dedicated following,” it says.