Numi Organic Tea unveils Carbon Footprint Label at Expo West
Numi Organic Tea announced a new Carbon Footprint Label, which will be included on all of its tea boxes beginning in the first half of 2022. The new label breaks down each product’s emissions into four categories ― ingredients, packaging, transport and preparation ― so that consumers can easily understand the carbon impact of their tea purchases.
“Numi’s new Carbon Footprint Label is our commitment to the planet and we believe it’s vital to share our carbon number with consumers,” said Reem Hassani, chief brand officer and co-founder of Numi, in a statement. “We hope this big step for sustainability encourages other brands to follow our lead and commit to sharing their carbon footprint. The more of us that join this movement, the more context consumers will have when considering the environmental impact of their daily habits. Consumers are looking for a way to take action against climate change and we want to empower them with the information they need to do that.”