Athletic Lite contains 25 calories, 5 grams of carbs
Athletic Brewing Co., Stamford, Conn., announced the release of Athletic Lite, a light non-alcohol beer.
According to statistics, since 2020 there has been an increased demand for light beers, both with and without alcohol, owing to the increasing inclination of consumers toward health and fitness. On average, 22% of consumers have decreased their alcohol intake, 40% of drinking-age adults drink less than they did in 2014, and millennials are reinforcing the mindful drinking movement, with 66% making efforts to reduce alcohol consumption, the company says. As a reaction to market trends and consumer behavior, Athletic Brewing crafted an approachable clean, everyday brew to not only fit in with the diverse lifestyle of drinking-age adults, but add a non-alcohol beer that is purposefully crafted for every moment life brings, it adds.