Maker’s Mark releases limited-edition Party Horses commemorative labels
NFT from project feature generative artwork that live on blockchain
Party Horses announced that Maker’s Mark will be its official bourbon partner for 2022 and will supply limited-edition Party Horses commemorative labels to 1,000 early adopters in the coming months. Non-fungible tokens (NFTs) in this project are produced as generative artwork that live on a blockchain. Using an Ethereum smart contract that is created through computer code, algorithms uniquely assign traits to each piece of art during a process called “minting.”
Party Horses began as a Louisville, Ky.-based project by co-founders Justin Delaney, a serial entrepreneur and successful multi-exit CEO; and Brook Smith, a philanthropist and prolific racehorse owner.