Contest coincides with launch to send fans to Tennessee for initial taste opportunity
The Boston Beer Co., Boston, announced the launch of HARD MTN DEW, a new alcohol beverage featuring four bold flavors, including original MTN DEW, Baja Blast, Black Cherry and Watermelon. With no caffeine, zero added sugar and 100 calories in each serving, HARD MTN DEW features a 5% ABV.
Available in 24-ounce single-serve cans and 12-packs of 12-ounce can mix packs, HARD MTN DEW is rolling out now across Florida, Tennessee and Iowa ― with expanded availability to be announced throughout 2022.