For NFL coaches, the prep work for the next game begins right away. In a 2018 “Freakonomics” podcast episode titled “How to Stop Being a Loser,” Kyle Shanahan, head coach of the San Francisco 49ers, noted that during the season he’ll get to the facility at 5:30 a.m. every day. Mondays he leaves around 11 p.m. and that’s an early night compared with the midnight clock out that he typically does on Tuesdays and Wednesdays. The long hours and prep are necessary to be a winning coach in the NFL, he alluded. Although import beer brands are not watching game tapes on other beer segments, experts note the segment should be prepping because consumer preferences are constantly shifting.
For the 52 weeks ending Dec. 26, 2021, in total U.S. multi-outlets based on data from Chicago-based Information Resources Inc. (IRI), import beer dollar sales topped $9.2 billion, a 4.8% increase, while case sales were up 1.5% during that time. Experts recognize that import beer has fared well the past few years.