Whether for psychology research tools or casual entertainment, ambiguous images like the rabbit-duck illusion or the “My Wife and My Mother-in-Law” drawing illustrate the varying perceptions that people can see from the same picture. For the U.S. flavored malt beverage (FMB) market, analysts are seeing ambiguous product attributes drive consumers to the category.
“Health and wellness along with indulgence trends drive FMBs,” says Brian Sudano, managing partner with New York-based Beverage Marketing Corporation (BMC). “Within health and wellness, the trends are for low calories, low sugar and low carbs where hard seltzer plays. The indulgence trend is more about full flavor and higher alcohol. Both play on variety and non-alcoholic taste satisfying consumer crossover from non-alcoholic beverages.”