In the book “Rebound: Train your mind to bounce back strong from sports injuries,” authors Cindy Kuzma and Carrie Jackson Cheadle identify more than 45 mental skills that athletes can employ throughout the recovery process that also can be applied to uninjured athletes to reduce vulnerability to injuries. When the United States first started feeling the wide-ranging effects of the pandemic, markets like craft beer did not have a go-to source for how to cope with the shutdown of many on-premise outlets, including brewer-owned taprooms. Based on what the market is seeing, it looks like today’s craft brewers could write their own guide on rebounding.
“After a difficult 2020 due to closing of on-premise, craft is once again growing,” says Brian Sudano, managing partner with New York-based Beverage Marketing Corporation (BMC).