The Olympic Games Beijing 2022 concluded Feb. 20 as men and women across the world competed against the best talent in these winter sports. In the U.S. beer market, the competition remains just as fierce, as beyond beer products has challenged traditional beer; however, niche markets like hard cider also have experienced the affects from new age beyond beer entrants.
According to Chicago-based Information Resources Inc. (IRI), hard cider dollar sales amount to $489.6 million, a 2.4% decline for the 52 weeks ending Dec. 26, 2021, in total U.S. multi-outlets. Volume sales were down even more with 6.1% contraction during that timeframe.