As tequila is one of the most popular spirits globally, its growth, particularly in North America, is where it really demands attention, according to CGA’s On Premise Measurement service (OPM). “Its popularity has grown significantly in recent years, with the category evolving to meet different tastes and preferences,” it says.
With vodka (26.6%) and whiskey (26.4%) topping the list of popular choices for consumers, tequila has managed to not only steal share from these top players, but also within other spirits categories. At 54%, tequila has notched the most volume growth in the latest 52 weeks versus a year ago, according to CGA’s analysis.