fairlife is newest billion dollar retail brand for The Coca-Cola Co.
Brand achieved double-digit sales growth week over week in 2021
Chicago-based fairlife LLC, a subsidiary of The Coca-Cola Co., announced that it has surpassed $1 billion in annual retail sales. Founded in 2012, fairlife has pioneered ultra-filtration in the dairy industry through its portfolio of better-for-you products that are leading the value-added dairy category. During the past decade, fairlife has remained committed to innovation and provided consumers with high-quality nutrition across its product lines of ultra-filtered lactose-free milk, protein shakes and light ice cream.
“We say fairlife is a nutrition company first, and as the pandemic continues on, high-quality nutrition has never been more important to consumers,” said Tim Doelman, CEO of fairlife, in a statement. “2021 reinforced the importance of our mission to nourish the world with our better-for-you products, and we delivered on this commitment by bringing our wide range of fairlife products into more households than ever before.”