Beverage community calorie reduction effort sees decrease for four straight years
Balance Calories Initiative halfway to national goal to reduce beverage calories by 20%
Calories consumed from beverages continue to decline in communities where obesity rates are above the national average, according to an independent evaluator. For four years straight, the actions the beverage industry is taking nationally with public health partners to reduce the sugar people get from beverages is working, and the data proves it, states American Beverage, Washington, D.C.
Independent evaluator Keybridge LLC released its annual report on five select communities where the beverage industry is measuring progress of the Balance Calories Initiative (BCI), a national commitment by American Beverage, The Coca-Cola Co., Keurig Dr Pepper,and PepsiCo to reduce per-person beverage calories by 20% by 2025.