Rockstar Energy Drink unveils product with hemp seed oil, B vitamins
Rockstar Unplugged launch coincides with new partnership with MTV
Rockstar Energy Drink, a brand of Purchase, N.Y.-based PepsiCo, is creating a new kind of energy drink with the launch of Rockstar Unplugged. Rockstar Unplugged focuses less on providing a big hit of energy and more focus on enhancing good vibes with ingredients like hemp seed oil and B vitamins, the company says. These elements combined with a fruit-forward energy boost help maintain an easy-going, free-flowing, and soul-fueling attitude for any mood or occasion, it adds.
With 80 mg of caffeine, Rockstar Unplugged contains a blend of ingredients that provide an extra burst of energy, according to the company. The new sugar-free, calorie-free beverage combines hemp seed oil, B vitamins, spearmint, and lemon balm with a dose of caffeine. It is available in three sugar-free flavors: Blueberry, Passionfruit and Raspberry Cucumber.