Molson Coors, Coca-Cola expand partnership with Simply brand
Simply Spiked Lemonade variety pack to launch this summer
Chicago-based Molson Coors Beverage Co. expanded its exclusive agreement with The Coca-Cola Co., Atlanta, to develop and commercialize a brand of full-flavor alcohol beverages inspired by the country’s No. 1 chilled juice brand: Simply. The deal marks another milestone in the relationship between Molson Coors and The Coca-Cola Co., following a successful first year for Topo Chico Hard Seltzer, the companies say.
“Over the past two years, we’ve seen success by shaking up existing categories with new brands that have clear, compelling points of difference, like Coca-Cola's Topo Chico Hard Seltzer, Vizzy Hard Seltzer and ZOA Energy Drink,” said Michelle St. Jacques, Molson Coors’ Chief Marketing Officer, in a statement. “Now, we have a huge opportunity to leverage the power of Simply ― a brand known for real juice and big flavor ― to disrupt the full-flavor alcohol segment in a way that’s never been done before.”