First coined in 1913, the often quoted idiom “an apple a day keeps the doctor away” reminds consumers to eat healthy and to think about their food and beverage choices. After overindulging over the holidays, many consumers are hitting the reset button and striking a new chord when it comes to health and wellness.
Yet, Erin Costello, communications and events associate for Niles, Ill.-based Imbibe, points out that the idea of health and wellness differs from person to person even amid an ongoing 18-month-plus global pandemic, which brought immunity to the forefront of consumers’ minds.