Differing from other winter Olympic sports, figure skaters not only need to master their physical routine in order to impress the judges, but also must ensure the music, costumes and makeup coordinate to keep all eyes on them. Although the fast-moving consumer packaged goods market brands do not have judges deciding their fate, grabbing consumers attention on crowded store shelves can be just as difficult as registering a perfect score.
“The continued development of innovative beverage products (functional beverages, etc.), the ever-changing demands to grab consumer attention on shelf and the opportunity to utilize the functional benefits of sleeves are driving continued use and innovation for shrink and stretch sleeve labels,” says Gwen Chapdelaine, marketing director for Fort Dearborn Co., Elk Grove, Ill.