New Belgium Brewing, Imperfect Foods partner for new IPA
Citrus Rescue IPA used approximately 35K imperfect oranges
New Belgium Brewing, Fort Collins, Colo., and Imperfect Foods announced the release of Citrus Rescue IPA, a fruited IPA brewed using oranges that might not be “perfect” by society's narrow beauty standards due to little scars and blemishes but are just as adorable, healthy and delicious, the companies say.
The two companies ― both certified B Corporations ― came together to make this first-of-its-kind beer with the goal of educating beer drinkers about the state of our broken food system, working to change the perception around the aesthetics of food, and encouraging more people to take steps to reduce food waste in their own lives, it adds.