Fine wine importer Demeine Estates launches Dream It, Live it campaign
The initiative aims to foster inclusivity in the wine industry
Napa Valley, Calif.-based fine wine importer Demeine Estates is solidifying its commitment to leadership in the wine industry with the launch of its Dream It, Live It campaign, an annually selected professional partnership opportunity aimed toward wine entrepreneurs. Inclusion has always been powerful, and the program will empower a more inclusive wine industry, one growing business at a time, the company says.
“Dream It, Live It is an intentional, action-oriented initiative that demonstrates a core belief of Demeine Estates ― that business is done with people, and superior business is ethical, genuine, transparent and inclusive. We are not simply inviting inclusion, we are driving it through the diverse backgrounds of our team members and partners who bring different, celebrated perspectives to the table,” said Alexa D'Acquisto, senior brand manager, Demeine Estates, in a statement. “This initiative is about highlighting shared-value organizations that will benefit from a platform, and providing visibility for those partners by cultivating opportunity, offering access and providing education.”