Koe, a fruit-forward, USDA organic, probiotic-packed kombucha in a can, is getting a fresh look and an upgraded recipe. Featuring full floods of bright colors, retro striping, and geometric fruit illustrations, Koe’s new brand architecture embraces trends in fashion, art and pop culture, the company says. Alongside the new look, Koe’s refreshed recipe combines the power of live probiotics with a more than 250% dose of the recommended daily allowance of vitamin C to support the immune system.
“As demand for Koe has continued to climb, we wanted to scale the right way with branding that better reflects the beverage itself ― bold, vibrant, innovative and fruit-forward,” said Louisa Lawless, chief strategy officer at Stratus Group, in a statement. “Our ultimate goal is to create products that make it easier to be healthier. Koe is definitely not a soda ― it is packed with nutrients and real ingredients. But what keeps consumers coming back is the taste. We decided to lean into that with artwork that’s fun, ownable, and authentic to our LA roots. We even dropped the all-caps and umlauts from our name to simplify and focus on what makes Koe so much better ― our flavors, benefits, and convenient cans.”