In the Sunday school song “Open shut them,” children learn how to fold their hands to pray with “Open shut them give a little clap, Open shut them, Open shut them, lay them in your lap.” Within the beverage industry, consumers are able to “open and shut” a variety of caps and closures that not only protect the safety and efficacy of its contents, but are easy to open, tamper-resistant and biodegradable while also communicating the brand’s identity through a variety of colors, shapes and graphics.
Ismail Sutaria, senior consultant of packaging at Dubai, India-based Future Market Insights, highlights that consumers not only are looking for hygienic and spill-proof packaging formats, but also want smart, interactive, connected and user-friendly packaging.