Originated in Robert Browning’s 1855 poem “Andrea del Sarto,” the proverb “less is more” was adopted as a mantra in 1947 by designer and architect Ludwig Mies van der Rohe for architecture, art and design. Today, as the expression applies to numerous different situations, many new beverage innovations have jumped on the “less is more” bandwagon, as there now are more no/low alcohol wines, spirits and beer options available than ever before.
Although non-alcohol beer has been available to consumers for many years, new innovations are better meeting health and wellness desires for consumers looking for lower ABV, lower sugar and lower calories, experts note.